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The Relentless Pursuit of Perfection

by Bill

SEO While as a tagline, “the relentless pursuit of perfection” is most associated with a certain Japanese automaker, the philosophy long predates their founding. Obsessive attention to detail is often a marker of the most successful endeavors, whether it’s a making a luxury car or a producing a web site.

Recently, Google made news for changing its logo, though it’s somewhat surprising that anyone even noticed. In fact most of the news stories covering Google’s logo revision concentrate on how imperceptibly it changed. The sum total of the revision amounted to moving the lower-case ‘g’ slightly rightwards, and the ‘l’ slightly rightwards and slightly lower, and when we say slightly, we’re talking about a single pixel move at most resolutions.

Now even at the world’s most popular website, which accommodates, on average, nearly 6 billion searches a day, adjusting the spacing of a couple of letters in the logo by a pixel is unlikely to have a measurable effect on traffic. Undoubtedly changing Google’s logo, even infinitesimally, doesn’t just happen, someone, we suspect a designer noticed that the kerning on the typeface could be improved, making it just a little bit better and more visually harmonious.

The adage “if it ain’t broke, don’t fix it” is all well and good, but sweating the details, no matter how minute, when designing your site, from fonts and kerning, to colors and layout, can make a difference in how your users and customers experience, even if they are not consciously aware of it, but even with the best design, if your site is offline or slow it’s all for naught. At NationalNet, we sweat the technological details for you, whether it’s collocation, managed hosting or dedicated hosting, you’ll have a dedicated team of professionals on your side, and at your service 24/7/365, sweating the tech on your behalf, so you can concentrate on what you know best, your business.

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