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Monthly Archives: July 2014

25
Jul
2014

Facebook Figures Out How to Make Money From Mobile Ads

by Bill

Facebook Figures Out How to Make Money From Mobile AdsWhile just a couple of years ago, the Facebook stock was being battered, the analysts proclaiming that there was no way for the firm to be a profitable venture, and the stock price sinking to just half of it’s IPO value, in the most recent earnings report, the Social Media giant appears to have found its magic bullet in terms of ad revenue: mobile advertising.

While the self-proclaimed experts announced to the world that Facebook was not in possession of a viable, profit-making business plan, the company turned its attention to serving up ads to smartphone users, and in it most recent earnings report stated that almost 400 million of its users access the social network exclusively from smartphones and tablets, accounting for nearly a third of their active users, and not only that, but that a full 62% of their ad revenue is now coming from mobile ads, up over two-thirds from last year. Good numbers to be sure, but more tellingly, mobile ad revenue alone this past quarter was nearly $500 million greater than the company’s total revenue two years ago.

With Facebook rapidly expanding outside of the developed markets of the United States, Canada and Europe, to markets where smartphones and tablets represent users’ primary means of accessing the internet, the increasing numbers are not that surprising. However contrary to analysts’ expectations, serving up ads in the mobile format has not alienated users and has become a significant source of revenue and profits, and Facebook stock is currently trading at all-time highs, double the IPO value of just two years ago.

We have witnessed the same pattern again and again over the years, analysts and experts declaring a business “dead,” only to be proven so wrong that it borders on the hilarious, whether it’s Zuckerberg or Jobs, men with a vision and the acumen to make their dreams our reality, defy the experts and make the world a better place, and make themselves and their investors significantly richer in the process.

If you truly know your business, your opinion should be paramount, naysayers be damned. Just know that NationalNet can handle all of your needs from colocation, managed hosting or dedicated hosting, so you can pursue your vision while we reliably and efficiently provide your business the cutting-edge technological support that is so critical today, and for all the tomorrows to come.

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21
Jul
2014

National Ice Cream Month

by Bill

Uber was celebrating National Ice Cream Month by offering a driver to come to you via the Uber app and bring ice cream, so we decided that on a hot busy July day, nothing would be better than to treat all employees to ice cream!

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16
Jul
2014

Several Startups Turn Providing Free WiFi Into a Marketing Goldmine

by Bill

For a bricks and mortar establishment, providing free Wi-Fi is something of a mixed bag, it brings costs and possible security concerns, and for some businesses, like coffee shops, it’s an expected amenity that can cause the business to suffer if it’s not available. Worst of both worlds are cases where having free Wi-Fi encourages patrons and passers by to linger, not spending money, and in the case of coffee shops at least, tying up seating, all to scoop up free bandwidth with their laptops, tablets and smartphones.

Sensing an opportunity, a number of startups have rolled out free Wi-Fi systems that while allowing customers to access the free Wi-Fi provided, also gives them the opportunity to market to these customers. One of these, SocialSign.in, was recently profiled in Wired Magazine, and with the SocialSign.in service, customers that want to use the free WiFi are given the option of logging into the system using their Facebook or LinkedIn credentials, or an email address, and are given the option of “liking” the business’s Facebook page.

Customers seem quite willing to provide this marginal amount of data in exchange for the obviously apparent value of accessing the Internet, and the entities that have utilized the system have been able to leverage the data collected to further their aims, and those who have implemented the system have found that a significant number of those who are given the option of “liking” the entity do go ahead and “like,” creating a valuable social media marketing channel that wouldn’t have existed otherwise.

Besides SocialSign.in,there are several other concerns looking to spin free WiFi from an expense into a valuable data-gathering and marketing asset, including Wavespot and PurpleWiFi, and one thing is for certain: there’s marketing gold just waiting there, and all you have to do is ask your customers for it, and they’ll give it to you gladly.

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02
Jul
2014

French Whine About .Wine At June ICANN Meeting

by Bill

Domain name agreementA row over top level domain names erupted at the Internet Corporation for Assigned Names and Numbers (ICANN) meeting in London recently, with potentially far-reaching implications.

ICANN, originally a US federal government-supervised agency, is tasked with oversight of the internet and is scheduled to become an independent, international agency in 2015, though it remains to be seen whether a workable logistical framework can be put in place. Of particular concern for the US Commerce Department are worries that individual governments would be able to exert undue influence over the organization.

The current controversy over the implementation of .wine and .vin domains, opposed by France, concerned about potential abuse of its geographical ownership of place names of its wine-producing regions as product names, such as Champagne and Bordeaux, should they be appended to these new domains, such as champagne.wine, or bordeaux.vin being used as a site address to sell products that are not complaint with the EU’s designation of origin rules.

France failed to rally support for the freezing of allocation of sites on these new .wine and .vin domains, and as a result made an announcement that calls into question whether ICANN can continue to function, stating: “Today ICANN is not the appropriate forum to discuss internet governance” because “ICANN’s procedures highlight its inability to take into account the legitimate concerns of states.” To remedy this, France is suggesting a new international organization to govern the Internet with a “one country, one vote” system.

Authoritarian governments have been calling for this change themselves, with China and Russia in particular indicating that they would like to have greater control over the internet, precisely what the US Commerce Department has been trying to avoid in its divestment from the agency. Currently governments interface with ICANN through the Government Advisory Committee (GAC), and the GAC’s recommendations to ICANN’s board have almost always followed, however in this wine-related domains row, there is no consensus among the participating governmental entities.

More troubling, an unprecedented unanimous statement from all the stakeholder groups and constituencies that make up ICANN’s Generic Names Supporting Organization (GNSO), was issued, taking issue with the ICANN’s lack of transparency and accountability: “The entire GNSO join together today calling for the Board to support community creation of an independent accountability mechanism that provides meaningful review and adequate redress for those harmed by ICANN action or inaction in contravention of an agreed upon compact with the community. This deserves the Board’s serious consideration – not only does it reflect an unprecedented level of consensus across the entire ICANN community, it is a necessary and integral element of the IANA transition. True accountability does not mean ICANN is only accountable to itself, or to some vague definition of “the world,” nor does it mean that governments should have the ultimate say over community policy subject to the rule of law. Rather, the Board’s decisions must be open to challenge and the Board cannot be in a position of reviewing and certifying its own decisions. We need an independent accountability structure that holds the ICANN Board, Staff, and various stakeholder groups accountable under ICANN’s governing documents, serves as an ultimate review of Board/Staff decisions, and through the creation of precedent, creates prospective guidance for the board, the staff, and the entire community.”

As the US Commerce Department’s hand-over of ICANN looms, the prospect of governments hijacking the authority for their own ends seems a more pressing concern than ever. NationalNet will continue to monitor these changes closely and will report any proactive steps our clients can take to solidify their own position on the ever-changing world wide web

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