888.4.NATNET
Facebook Twitter LinkIn Blog Instagram YouTube Google Plus

Monthly Archives: November 2015

23
Nov
2015

Oxford Dictionary Word of The Year is An Emoji

by Bill

Digital media and millennials got a boost of credibility from one of the world’s most traditional sources recently. In a stunning decision, for the first time ever, the editorial staff of the Oxford Dictionary has decided to add an emoji as the word of the year in lieu of any text-based utterance. The officialname of that emoji is the ‘Face with Tears of Joy’ and it was a pretty easy decision for the editors to make because the main factor in deciding which utterances should become official words of the English language always boils down to usage within the cultural vernacular – and there is no doubt that the use of emojis in general, and this one specifically, have grown exponentially in recent years according to Oxford Dictionary.

 

“This year Oxford University Press have partnered with leading mobile technology business SwiftKey to explore frequency and usage statistics for some of the most popular emoji across the world, and the Face With Tears of Joy emoji was chosen because it was the most frequently used emoji globally in 2015. SwiftKey identified that Face With Tears of Joy made up 20% of all the emojis used in the UK in 2015, and 17% of those in the US: a sharp rise from 4% and 9% respectively in 2014. The word emoji has seen a similar surge: although it has been found in English since 1997, usage more than tripled in 2015 over the previous year according to data from the Oxford Dictionaries Corpus.”

Rick Moby of EmojiOne.com saw this recognition as a welcome, albeit belated acknowledgement of image based communication. “Pictographic text is not something new” said Rick Moby of EmojiOne.com, “It dates back to Egyptian hieroglyphs and the earliest paintings on cave walls by our ancestors. So, while it’s great that emojis continue to gain mainstream support, the idea that the Oxford Dictionary now sanctions them as words isn’t really all that important, unless you are trying to impress your grandmother by scoring a million points in Scrabble using ‘FaceWithTearsofJoy’, which would probably make her smile with tears of joy ironically.”

Are we far off from entire conversations being constructed with emoji? Can marketers cash in on this new entirely digital language? The rapid growth of the medium and easy of adoption by millennials (who now represent the single largest segment of population in the United States) all seems to suggest pictographic text is on the right track.

Share and Enjoy
  • Print
  • Facebook
  • Twitter
  • Add to favorites
  • RSS
  • Google Bookmarks
  • Technorati
  • Yahoo! Buzz
17
Nov
2015

The Timing of Credit Card Change Over Benefits Digital Commerce

by Bill

Brick and mortar retailers are up in arms over the slow rollout of new credit and debit cards with a security chip to prevent consumer fraud. The October 1st terminal deadline is already creating a backlog of orders, uncertainty if merchants will be ready in time for the Holiday crush and has the potential to make long lines even longer at cash registers nationwide, creating downward pressure on the most important time of the year for many merchants.

“If they couldn’t get it done before 10/1, I doubt many are going to have the appetite to turn it on between now and the end of the year,” Mark Horwedel, chief executive of the Merchant Advisory Group told The New York Times on behalf of retailers. “This is make-it-or-break-it sales season for the merchant community.”

The new cards are being issued as part of an ongoing battle over who should bear responsibility for fraudulent transactions, and while the battle rages between card associations and financial companies, it’s brick and mortar businesses that are being caught in their monetary crossfire.

Some have rightly pointed out that there are even bigger dollars at stake over interchange rates than in fraud prevention itself. “That is the crux of the matter,” according to David Robertson, publisher of The Nilson Report. “The real savings is not about fraud, the real savings is about interchange.” Last year, merchants paid about $61 billion in interchange fees, claimed Mr. Robertson, as compared with about $30 billion in fraud losses.

What most of the media seems to be missing is the potential windfall this slow progression may yield for online merchants who market their services correctly.  “We are already seeing significant numbers of ads online, aimed at avoiding long Holiday lines, and REI famously announced they will be closed on Black Friday to get more people outside enjoying the holidays” said Stewart Klein of DigitalApex.com “What we haven’t seen yet are ads pointing out the problems new credit card terminals will cause at a physical point of sale, and the fact that doing all your Holiday shopping online frees you of any of those delays automatically. I’d expect to see plenty of that in the run up to Black Friday.”

Online commerce has always benefited from being the most convenient way to complete transactions, and in the holiday season of 2015 that appears to be a selling point worth mentioning for any merchant seeking a bigger slice of the holiday commerce pie

Share and Enjoy
  • Print
  • Facebook
  • Twitter
  • Add to favorites
  • RSS
  • Google Bookmarks
  • Technorati
  • Yahoo! Buzz
NationalNet, Inc., Internet - Web Hosting, Marietta, GA
Apache Linux MySQL Cisco CPanel Intel Wowza