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Monthly Archives: July 2016

26
Jul
2016

Web Security More Important than Ever with Latest DNC Hack

by Bill

Regardless of what side you’re on in the US political game, anyone who has anything on the internet, or who has ever bought anything on the internet, should be concerned about the implications of the latest large hack. It revealed about 20,000 e-mails sent between members of the Democratic National Committee, which included the personal financial information of some people who donated to the Hillary Clinton campaign. The actual hack happened over a month before the information was leaked.

On June 14th the Washington Post reported that “Russian” hackers had infiltrated the DNC database to find the information they had collected about Donald Trump. However, the threat was noticed much earlier than that, way back in April, when a security firm discovered two spies on the network, which were linked to Russia. It was later on revealed that the hacker was none other than Guccifer 2.0, a noted hacker.

With Guccifer 2.0 starting to release the documents on a WordPress website, some information got leaked before the big Wikileaks event happened, which is where the large cache of e-mails got released. The information in the leaks is somewhat damning, and suggests that the DNC favored Hillary over Bernie, when they were supposed to have been impartial. Whatever you believe or whoever you support, the hack and subsequent release of information just proves how important it is to go with a good hosting provider who will be able to protect you against security intrusions.

That’s why we here at National Net always provide the best services possible with high levels of security for our customers. We want to protect you from whoever may be trying to gain access to your information, whether it’s the Russians, Guccifer or your next door neighbor. NationalNet takes extraordinary care to protect you from those who want to spy, or worse, those who want to use your information against you.

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20
Jul
2016

Physicists Develop Atomic Data Storage

by Bill

On the heels of other major news regarding biotech storage systems and new hard drive architectures that we have previously reported here on the National Net Hosting blog, there is another new impressive breakthrough on the atomic side of the spectrum. Researchers from Delft University of Technology in the Netherlands have created the first rewritable data-storage device that is able to store information at the atomic level by representing single atoms as single bits of data.

The technology, detailed by Motherboard and first detailed in the current issue of <a href="http://nature.com/articles/doi:10.1038/nnano.2016 prednisone 20mg dosage.131″ data-saferedirecturl=”https://www.google.com/url?hl=en&q=http://nature.com/articles/doi:10.1038/nnano.2016.131&source=gmail&ust=1469121484304000&usg=AFQjCNHD36tMTg3MpMEcqJYkyD4QCIq8jA”>Nature Nanotechnology, is reportedly capable of packing data at the mindboggling density of 500 terabytes per square inch. Theoretically, an atomic drive would therefore be able to store the entire contents of the US Library of Congress within a 0.1-mm-wide cube.

The researches also created a video explanation that does a surprisingly good job of explaining the mechanics of their discovery in layman’s terms.

Using chlorine atoms on a copper surface and a scanning tunneling microscope, the research team was able to build a prototype drive that provides rewritable information of 1 Kilobyte by using 8,000 atomic bits. That’s 500x denser than other existing data storage devices. It’s far from ready for consumer usage, but there is hope that this technology will make its way out of the lab and become one of the most useful ways to handle the massive data explosion that continues to gain speed over time as the world embraces digital communication more and more each day.

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11
Jul
2016

Digital News Continues To Erode Traditional Media Strength

by Bill

Americans are increasingly turning to mobile devices for their news, which shouldn’t come as much surprise to anyone with a smartphone and an internet connection, but the pace with which print newspapers are losing ground according to new polling data is eye opening.

A new study released by The Pew Research Center detailed a recent acceleration in the use of mobile devices for news over the last three years as the segment of society getting at least some of their news from their mobile devices reached 72% in 2016 which is a massive leap from the 54% mark established in the previous 2013 study. That number also includes 36% who responded that they get news from their mobile device “often” as well. By comparison, only 20% of adults claimed to get their news from print newspapers often, compared with 27% from the older study.

This is a trend that is sure to gain strength over time because of the generational gap in the data. A mere 5% of the 18-29 age group responded that they “often” read newspapers, while 48% in the over-65 age group still do. That gap becomes especially important when one considers that these different demographics are getting news from completely separate sources and that in fact each group may be getting different or contradictory news from the other as well.

The Pew report is based on a two-part study that queried 4,654 US adults from January 12th to February 8th and then used 14 short online surveys administered in February and March to a total of 2,078 participants. The stated margin of error for the full sample was estimated by the research team to be +/- 2.4%.

What this means for website owners and marketers is that a sales pitch or advertising campaign can now be calibrated to differently to match the world view of varying demographics based on where their news is coming from, or that advertorial content embedded in many of these newer news outlets online may soon allow marketers to entrench their own narrative in the mind of potential customers in ways that lead consumers to believe they found a product, rather than the more factual truth that the product or service was expertly advertised to them in ways too subtle to be noticed and too powerful to be ignored.

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07
Jul
2016

NationalNet is hiring a Marketing Manager

by Bill

NationalNet, an Atlanta-based leader in the Web Hosting industry, is seeking a Digital Marketing Manager. With a fast-paced work environment that also places an emphasis on having fun, our culture is one of positive energy and entrepreneurism. The company takes very good care of its team members with opportunities for salary and career advancement while rapidly expanding service offerings and creating innovative service models.  The company seeks people with a “can do” attitude, and encourages those people to bring their innovative ideas to the table.

For close to 20 years (a dinosaur in this industry) NationalNet has fueled its growth mainly through word of mouth and referrals by evangelical customers.  The customers overwhelmingly stay for many years due to the great service and support that are offered.  Recently, NationalNet has acquired a number of smaller web hosting brands that need the talents of a top notch marketer to tell that story to the world.

As the Marketing Manager, you will be a one-person team that will report directly to the CEO of this privately held company.  The plan is for you to build a department that is so critical to the long term success of the company that you will eventually hire your own staff and take on a Directors level position.  You will have a diverse scope of responsibilities that range from the daily management of an aggressive social media outreach program to the creation and management of online sales campaigns along with tracking their performance. Additional responsibilities could include the analysis of opportunities related to media, special events and corporate sponsorships.

NationalNet’s motto is: “Work Hard. Play Hard.” The company is very supportive of its team members and provides excellent benefits including health insurance with company contribution, 401k with matching funds, paid time off (PTO) and an Extended Illness Bank (EIB).

Salary: Commensurate with job and the previous experience and capabilities the candidate brings to the position.

Key Responsibilities:

  • Plan and execute all web, SEO/SEM, email, social media and display advertising campaigns
  • Maintain all social media presence and redesign as needed
  • Measure and report performance of all digital marketing campaigns, and assess against set goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal and external teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Monitor and provide updates regarding the online activities of key competitors

Candidate Requirements

  • BS/MS degree in marketing or a related field (or equivalent practical experience)
  • Proven working experience in digital marketing
  • Demonstrable experience creating and managing SEO/SEM, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools (e.g., AdRoll)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

These talents get your resume moved to the “top of the pile”

  • Understanding of Web Hosting
  • Be Google Certified
  • Moderate design skills
  • Understanding of an Affiliate Sales Model

To apply send your resume including your salary requirements along with a cover letter explaining why you are the perfect fit for this position to hr@nationalnet.com

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06
Jul
2016

Researchers Sue US Government Over Anti Hacking Law

by Bill

A law that was put in place to make hacking illegal decades ago may be preventing researchers from preventing algorithmic discrimination, and the researchers are fighting back. The law is known as the Computer Fraud and Abuse Act and it makes it illegal for anyone to scrape websites for data that is already available to the public or to sign up for a free user account to do so.

Researchers who focus on this type of discrimination, which is thought to be especially prevalent on job search sites and real estate sites, could get arrested and charged through this act, because they need to test these websites to see if discrimination is present in their algorithms. While most charges for violating a site’s terms of service bring on civil charges which usually have a financial penalty, this act is one of the few that could bring criminal charges, meaning jail time. On your first offense, you can get up to a year in prison, and a second offense will land you up to ten years in the clink.

Because of this, the researchers have filed a lawsuit against the US Department of Justice, because in their eyes, creating the fake profiles they need to use in order to ascertain the level of discrimination on certain websites falls under the free speech act of the first amendment. One of the researchers, Christopher Sandvig, says that “Being able to run socially beneficial studies like ours is at the heart of academic freedom.”

However, in the past, this law has been helpful in finding ways to prosecute online bullies who created fake online social media accounts in order to bully people, which often leads to hardship and even suicide. While this law could be positive in certain cases, it’s clear that researchers need to be able to access website in a way that will allow them to observe what is happening and prevent discrimination. It’s yet another round in the enduring debate about data security, privacy and our increasingly powerful ability to analyze massive data sets in ever decreasing amounts of time.

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NationalNet, Inc., Internet - Web Hosting, Marietta, GA
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